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We imagine a world in which every female athlete is free to pursue her dreams and reach new heights, without limits or stereotypes.

GEARXPro B2C

Performance, innovation and inclusion: our promise to female athletes

Through BettHer, GEARXPro takes an athlete-centred approach, developing products that combine cutting-edge design, high-quality materials and a deep understanding of the unique demands of women in sport. This commitment translates into the creation of a range designed not only to enhance sports performance, but also to celebrate the strength, diversity and talent of female athletes.

GEARXPro B2C

A new vision of sport. Together.

Our vision takes concrete form with the BettHer Bra, winner of the ISPO Award 2024, one of the most prestigious international awards in the sports industry.

An award that celebrates not only technical innovation and cutting-edge product design, but also a commitment to creating solutions designed to meet the real needs of female athletes.

The BettHer Bra was recognised for its ability to combine comfort, support and performance without compromise, offering every woman the freedom to push her own limits.

This achievement is only the beginning of our journey: we will continue to innovate, listen and build the future of women's sport, one product at a time.

The BettHer Bra protects twice as much as conventional bras thanks to its anti-shock technology, designed to reduce impacts and vibrations during sporting activity.

At the heart of the BettHer Bra is the Antishock gel, designed to absorb and distribute impact, offering maximum comfort and protection during every movement.

The BettHer Bra is designed to fit the body perfectly, ensuring an ergonomic fit that follows movements without constriction.