Performance is passion.
In Genoa, passion is not something you tell: you feel it.
It lives in the eyes, in the steps, in the gestures.
It is history, identity and belonging.
And that is exactly where performance begins.
It is passion that lights up in the eyes.
In every athlete there is a moment when everything stops.
A second of silence.
Then the look changes.
Passion becomes focus.
Emotion becomes presence.
That is where the game truly begins.
It is performance. Precision. Stability.
Performance is a delicate balance:
a touch, a movement, a moment of play.
It is a set of details that build control, power and confidence.
GEARXPro was born for this:
to turn an action into a footprint.
A movement into a signature.
Our products, used by Genoa
In Genoa, football is a heartbeat that brings people together, a gesture that becomes identity.
Passion becomes action. Action becomes performance.
GEARXPro is there: in the grip, in the stability, in the details that truly matter.
SOXPro: Grip technology that changes the movement.
Stability starts from contact with the ground.
That is why SOXPro uses a directional grip system designed to reduce internal slipping, stabilize foot placement and give back control during high-intensity movements.
Every micro-traction works with the foot, not against it: more precision when changing direction, more confidence in explosive phases, more continuity in performance.
BettHer: Protection that frees performance.
In women’s football, the body is power and sensitivity together.
The BettHer Bra is designed to protect against impacts and support the most intense movements, giving confidence without limiting movement.
It is the support chosen by the Genoa Women Team: it protects, supports and allows athletes to play with freedom, strength and confidence.
With BettHer, every movement is safe.
Every athlete too.
